Sedna™ gold is the name OMEGA has given to a new alloy that stunningly blends three elements: gold, copper and palladium. It is an 18K rose gold, meaning that it has a minimum gold content of 75%. Sedna™’s unique rose colour is a result, in part, of just the right proportion of copper: Its palladium content helps to ensure that the reddish hue of Sedna™ gold will be particularly long lasting. It takes its name from a trans-Neptunian object which astronomers called Sedna – the same name as an Inuit goddess who is said to live at the bottom of the Arctic Ocean. The surface of the orbiting object has been described as one of the reddest in our Solar System.
Piaget dazzles with the new Limelight Gala collection. Precious gem-setting along with a striking design make this collection a perfect choice for the modern woman. With it’s 1960′s inspiration brilliant diamonds, white & pink gold and black satin are woven to create a desirable blend of stunning elegance.
Brace yourself for yet another James Bond escapade, SKYFALL. Omega will be adorned once again in the 007 film with the limited edition Seamaster Planet Ocean 600M SKYFALL. With only 5,007 pieces to be produced, this sexy timepiece will always be a perfect match time and time again.
Mega Lux brand Cartier has done it again with the eloquently designed Temps Moderne De Cartier which combines intricate gear mechanics to pay homage to the timeless film, “Modern Times” by the late and great Charlie Chaplin.
We’re coiled in anticipation as the new Serpenti by Bulgari will make its debut at Baselworld 2012. The Serpenti makes ultra-lux statements in 18kt pink gold with options of a black sapphire or white mother of pearl dial. The case is framed with 6 brilliant-cut diamonds and accentuated with 12 diamonds set hour markers. The Serpenti has Swiss Caliber B031 quartz movement made exclusively for Bulgari.
In the midst of the forever untouchables like Patek, Audemar and Vacheron, SIHH 2012 was the showcasing platform for the first annual calendar watch from Parmigiani. The name may seem unfamiliar but this powerhouse brand can stand next to the top in the industry.
This intricate piece features a retrograde date that is positioned in the upper arc of the dial around 4 and 8 o’clock. The calendar keeps accurate date and day and only needs
The World Luxury Association also known as the “Luxury Oscar Awards” announced its list of the world’s top 100 most valuable luxury brands. Classes include cars, yachts, aircraft, fashion, jewelry to name a few. The official report also indicates that China has become the world’s largest consumer of luxury goods. Check out the brands that made this prestigious list: